The popularity of OTT services continues to accelerate.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
interest in free streaming services is naturally growing.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
Thanks to mobile and tablet accessibility,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
Strengths and weaknesses of OTT platforms
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST represents a growing streaming movement.
Demand for click here cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
We can expect streaming services to become even more diverse and accessible.